In fact, VeriSign
(the leading provider of security for web sites on the Internet) suggests e-commerce data
from the holiday season in 2004 totaled 8.8 billion dollars in online purchases (based on
an analysis of online sales volume processed through VeriSign payment services, which
comprises more than 35% of North America's e-commerce and represents in excess of 120,000
online retailers).
Additionally, e-commerce transactions are estimated to be close to 168
billion dollars for the year 2005. In fact, in the year 2010 it is projected online sales
could top the 315 billion dollar mark (Forrester Research 2005).
Many factors can explain such increases. Improved security
measures, ease of use and convenience are just a few of these factors. Let's explore these
factors.
Security Measures
Despite all the fears of identity theft, online transactions account for less than 4% of
identity theft. There are numerous software programs available (some for free) that the
user can download to protect themselves from viruses and spyware. Worried about spyware?
Download a free spyware program at www.safer-networking.com (called SpyBot Search &
Destroy).
Additionally, look for the locked
padlock in the toolbar and make sure the http changes to https in your browser. The
"s" indicates that the web site is a secure site and adheres to the industry
standard for security values Secure Sockets Layer (SSL). Therefore, your personal
information is encrypted and stays private during transmission over the Internet.
Always delete sensitive
information when exiting any website and do not give your credit card number to anyone
requesting it in an email (phishing scams). Follow these simple steps a safe online
shopping experience.
Ease of use
We have all seen the banner
advertisements, just click on them and they take you to the web site advertised. Email
advertising is growing in popularity as well and includes a link to click on to take the
user to the site after they read the text ad. There are some unique and catchy names of
web sites that are easy to remember. Have a favorite web site or shopping site? Just
bookmark it and add it to your collection of favorites!
Convenience
Ever wait in long lines during
the holiday season? What a time saver online shopping has become! No lines to wait in, no
parking hassles, no traffic, no gas expense, no crowds and your merchandise can be shipped
right to your door!
Or, if you prefer, you can have
your purchases gift wrapped and delivered to another address. All you do is sit at your
computer with your shopping list and get done in a few hours what may taken you several
days and trips to the mall to accomplish!
There are many more advantages to shopping online as well as some
disadvantages, but carefully weighed out; the smart shopper will discover a happy medium
between the two and e-commerce will continue to grow and be a force in the economy for
years to come.
